Latest News
Top 5 Places to Find Events as a Mobile Catering Business
By |
16th July, 2024 |
Categories:
If you're a mobile catering business, you're doing more than just putting together a delicious menu and serving customers. For a flourishing and successful business, you need a steady stream of hungry customers who can see your business in direct view. This means finding the perfect locations to set up your mobile kitchen and start serving your food.
Whether it's the sizzling sound of delighted crowds at bustling festivals, the vibrant energy of busy funfairs in the park or the sleek and sophisticated atmosphere of corporate events, we're going to explore the top 5 places to find events and turn your mobile catering business into a roaring success.
From local community ad boards, Facebook groups, and word of mouth, read more about how to find the next biggest event to park your cart and help your business flourish.
1. Everyevent.uk
Every mobile catering business is looking for a platform or website that’s a one-stop shop with private bookings and listed events — acting like the Yellow Pages of caterers, a marketplace for event organisers and customers looking for that perfect caterer, Everyevent.uk allows clients to connect directly with event professionals for their event. Whether it's public events such as festivals, fetes and fairs, or private events such as weddings, corporate days, and family celebrations, everyevent allows members to receive and respond to bookings without restriction on communication or token use.
With over 1400 members across the UK, they’re home to caterers of all types, from private chefs and wedding caterers to mobile bars and fancy food trucks.
Check out everyevent.uk here.
2. Facebook groups
Facebook has come a long way since its roots as a place for university students to network. From business pages to local, national and international groups, Facebook is a brilliant place for mobile catering businesses to find events effectively.
Facebook groups, teeming with local businesses, function like virtual bulletin boards. Here, you can monitor event postings from organisers, network with other vendors, and build valuable client connections — all within a single platform. It's the ideal place for unearthing opportunities and expanding your mobile catering business.
3. Word of mouth
A good word can work wonders. There's immense power in word-of-mouth marketing, where a glowing recommendation from a client can open a business up to a world of opportunities. When a satisfied customer raves about your food, it paves the way for exciting invitations to corporate events, concerts and more. A great recommendation is a testament to your exceptional food, customer satisfaction, and a touch of originality — all of which allow mobile catering businesses to build strong relationships and secure plenty of bookings for larger events. So, keep delivering your best and most delicious food and excellent customer service, and watch the power of word-of-mouth drive your business success.
4. Instagram
From being an influencer-led space to a powerful visual marketing platform, Instagram is a treasure trove for mobile caterers looking for events. Whether it’s mouthwatering photos, strategic hashtags or behind-the-scenes reels, your Instagram business page is a space to show off your brilliant burgers, portable fine dining and delicious desserts to your chosen target audience. This way, you'll capture the attention of event organisers who are on the lookout for vendors.
A top tip: follow event organisers and local businesses posting about upcoming events. This will put your mobile catering business on the radar. There's no harm in sending a quick DM to express interest or reach out to inquire about potential catering opportunities. A friendly and professional approach can be the difference between securing an event and missing out.
5. Local community networks
From eye-catching flyers to ads placed in local newspapers, the Post Office noticeboard, community hubs and even community apps and websites, your local community can be a breeding ground for any event opportunity.
Moving beyond ads, your physical presence in local events can also grab the attention of potential customers and event organisers. Whether it’s farmers' markets or neighbourhood gatherings, simply being in direct contact with the local community will spread the word about your food offerings, leading to a steady stream of local event referrals.